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The Orange Brand Turns 100!

LOBA has been dedicated to designing, finishing, and caring for surfaces made of wood and other materials for 100 years. To this day, our personal relationships with clients, partners, and employees are what motivate us to continue developing our products and our business. We thank you from the bottom of our hearts for this valuable partnership; let’s keep making history together!
The LOBA team
Mario Probst, Michael Fischer, Alfred Melka
1922

Birth of ski wax
As a passionate ski jumper, Dr. Max Fischer develops the world’s first industrial ski wax, which LOBA manufactures and sells under the brand HOLMENKOL.

Foundation
On April 13, 1922, Wilhelm Hornung and Dr. Max Fischer found Vereinigte Wachswarenfabriken AG Hornung und Dr. Fischer in Ditzingen, near Stuttgart, Germany. The product range includes floor stains, floor cleaners, floor polish, ski wax, shoe polish, leather grease, and household candles. Already in September 1922, 20 candle machines produce 85 tons of household candles.
Milestones
Since the company was founded in 1922, LOBA has been impressing customers with its pioneering innovations and top-quality products for finishing, cleaning and caring for surfaces. Join us in looking back at LOBA’s 100-year history.
1922

Birth of ski wax
As a passionate ski jumper, Dr. Max Fischer develops the world’s first industrial ski wax, which LOBA manufactures and sells under the brand HOLMENKOL.

Foundation
On April 13, 1922, Wilhelm Hornung and Dr. Max Fischer found Vereinigte Wachswarenfabriken AG Hornung und Dr. Fischer in Ditzingen, near Stuttgart, Germany. The product range includes floor stains, floor cleaners, floor polish, ski wax, shoe polish, leather grease, and household candles. Already in September 1922, 20 candle machines produce 85 tons of household candles.
The Evolution of the LOBA Raven
Time flies: as times have changed, LOBA’s raven has changed with them.

1920s

1930s

1950s

1990s
